Specialist - Digital Marketing - SaaS Platform

- Demand generation campaigns for B2B Leads

- Strategy planning & Execution.

- Budget Planning & B2B/B2C Lead Generation Budget Planning & Lead Generation for SAAS Platform

- Lead Generation using Google, Facebook & LinkedIn Channels

- Lead Generation using affiliate channels.

- Optimizing the campaign based on feedback from sales team.

- Market research on new courses

- Social media & SEO activities planning.

- Lead Generation Via Content marketing

- Digital Strategy: Develop and execute comprehensive digital marketing strategies to achieve business objectives.

- Collaborate with cross-functional teams to align digital efforts with overall marketing initiatives.

- Content Creation and Management: Create and optimize engaging content for digital platforms, including website, social media, blogs, and email campaigns.

- Manage content calendars and ensure consistent messaging across all digital channels.

- SEO and SEM: Conduct keyword research and implement SEO strategies to improve organic search rankings.

- Plan and manage search engine marketing (SEM) campaigns to drive targeted traffic and conversions.

Social Media Management:

- Develop and execute social media strategies to enhance brand presence and engagement.

- Monitor social media channels, respond to inquiries, and analyze performance metrics.

- Email Marketing: Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

- Optimize email content for deliverability and engagement.

- Analytics and Reporting: Utilize analytics tools to track and report on the performance of digital marketing campaigns.

- Provide insights and recommendations for continuous improvement.

- Digital Advertising: Plan and execute digital advertising campaigns across various platforms.

- Manage budgets, targeting, and creative assets for paid digital campaigns.

- Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to improve website and landing page conversion rates.

- Collaborate with UX/UI teams for website optimization.