Specialist - Digital Marketing/Performance Marketing - eCommerce/Product Firm

- Research and create a roadmap for the next 3 to 6 months for each brand.

- Create a detailed plan which can be used to execute marketing campaigns across WhatsApp, Social Media Advertising, Email Marketing, Pinterest and Push Notifications.

- Assign the relevant design work for at least two weeks to the design team with clear directions and maybe inspiration.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

- Monitor market intelligence and keep track on competitor movement and market situation

- Hands-on experience in handling marketing budgets and forecasting/reporting results

- Measure the result and tweak the ads while training the people to achieve these optimizations themselves.

- Examine correlations between prospecting activities, revenue, and budget

- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports

- Stay connected with the sales team to ensure that the knowledge from them is being used for optimizations and improvement. While keeping a close check on the overall sales for each brand and ensuring that we stay on the targeted sales.

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks

Recruitment and Department Building :

- Take the time of post, shortlist, and recruit interns for your department.

- Do their onboarding which includes tool's training and task explanation.

- Mentor them and guide them to do the work that you do so you can build capacity and can manage and build many more clients.

Client Communication :

- Stay in touch with the client to understand their company's next steps such as collection launches, sales, inventory status, and events.

- Provide a weekly report (autogenerated) with a basic pointer of learns, result, and next steps for the marketing department.

- Provide a monthly report with detailed information with key metrics, overall learnings and the next steps.

Qualifications:

- Previous working experience as a Marketing Manager for 3 years

- A proven track record of successful marketing campaigns

- Outstanding communication, presentation and leadership skills

- Excellent organizational and time management skills

- Strategic thinker with great analytical skills