Specialist - Digital Marketing - Manufacturing Firm

RESPONSIBILITY:

- Design digital media campaigns aligned with business goals

- Coordinate the creation of digital content (e.g. website, blogs and press releases)

- Manage end-to-end digital projects on all platforms

- Establish our web presence to boost brand awareness

- Maintain a strong online company voice through social media

- Liaise with Marketing, Sales and Product development teams to ensure brand consistency and deliver business requirements

- Suggest and implement direct marketing methods to increase profitability

- Monitor ROI and KPIs

- Stay up-to-date with digital media developments

REQUIREMENTS:

- 3-5 years of proven work experience as a Digital media specialist or Digital marketing manager

- Having worked with budgets of 50 Lac and above.

- Experience with visual communication principles

- Familiarity with web design and content management systems

- Strong understanding of the digital marketing platforms

- Excellent analytical and project management skills

- An ability to multitask and perform under tight deadlines

- Competent at the MS Office and Google Data studio

- Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.