Specialist - Digital Marketing - IT/Staffing Firm

Specialist - Digital Marketing

Job Summary:

- We are looking for a talented and results-driven Digital Marketing Specialist to oversee the planning, execution, and optimization of our online marketing efforts.

- This role requires a deep understanding of current online marketing trends and a passion for delivering results.

Responsibilities:

- Develop, implement, and manage digital marketing campaigns across various channels (Google Ads, Facebook Ads, Instagram, LinkedIn).

- Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.

- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Manage content for social media platforms, including creating and curating engaging content.

- Manage website SEO and optimize content to ensure it ranks highly in search engines.

- Collaborate with cross-functional teams (content, design, sales) to ensure brand consistency and alignment with marketing goals.

- Stay up-to-date with digital marketing trends and best practices.

Requirements:

- Proven experience in a similar Digital Marketing role.

- In-depth knowledge of different digital marketing channels (SEO, SEM, SMM, PPC, Email Marketing, Display Advertising).

- Hands-on experience with SEO, Google Analytics, and CRM software.

- Strong analytical and problem-solving skills with the ability to optimize content and campaigns.

- Familiarity with web design, HTML, and content management systems.

- Excellent communication and interpersonal skills.

- Master's degree in Marketing, Business, or related field preferred.

- Certifications in Google Ads, SEO, or other relevant areas are a plus.