Specialist - Digital Marketing - Internet/Online

Specialist - Digital Marketing - Internet/Online

Digital Marketing specialist

- Responsible for helping maintain a brand by working on marketing campaigns. Duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

- Research advertising trends

- Research competitors' pricing and products

- Decide on appropriate placement of ads

- Determine what content will reach customers

- Develop projects to create content

- Publish digital marketing content online

- Implement email marketing campaigns

- Develop, implement and manage our social media strategy

- Define most important social media KPIs

- Manage and oversee social media content

- Measure the success of social media campaigns

- Stay up to date with latest social media best practices and technologies

- Ensure content is informative and appealing

- Collaborate with multiple teams within the company

- Create SEO-optimized content

- Monitor SEO and user engagement and suggest content optimization

- Communicate with industry professionals and influencers via social media to create a strong network

Requirements and Qualifications :

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google

- Understanding of SEO and web traffic metrics

- Experience with doing audience and buyer persona research

- Good understanding of social media KPIs

- Familiarity with web design and publishing