Specialist - Digital Marketing - IIM/ISB/MDI/FMS

Job-role: Digital Marketing Specialist.

Experienced required: 5+ years.

Job-location: Pune (work from office).

Work-timings: US shift (05:30 PM to 02:30 AM).

Required Education and Experience/Skills:

- Master's degree in Marketing, Communications, or a related field from Top Tier B School.

- Strong knowledge of marketing principles, strategies, and techniques.

- Proficient in using marketing software, CRM platforms, and social media management tools.

- Excellent verbal and written communication skills.

- Exceptional organizational and multitasking abilities.

Desired Characteristics:

- Attention to detail and the ability to analyze data.

- Creative thinker with a demonstrable ability to generate innovative ideas.

- Strong team player with the ability to collaborate effectively with cross-functional teams.

What we have to offer:

- Competitive salary and benefits package.

- Ample opportunities for growth and self-development.

- Opportunities for professional development and advancement.

- Collaborative and inclusive work environment with international exposure.

Duties and Responsibilities:

- Implementing marketing campaigns, content writing, ensuring engagement rate remains high and maintaining a database of all the created content (blogs, graphics, videos, etc.

- Assist in implementing marketing campaigns, encompassing both digital and traditional advertising, email marketing, and social media.

- Manage and coordinate various marketing activities, ensuring effective communication for asset deliveries.

- Blog and newsletter writing leveraging internal resources.

- Oversee social media platforms, which includes content planning, scheduling, and engagement.

- Gather and evaluate marketing data to measure campaign effectiveness, providing recommendations for enhancement.

- Aid in event planning and execution, working closely with vendors, managing logistics, and ensuring attendees have a memorable experience.

- Support market research and competitor analysis to pinpoint trends and business opportunities.

- Oversee marketing materials and inventory, making certain of their proper organization and storage.

- Work in tandem with internal departments and external partners to guarantee uniform messaging and branding across all marketing campaigns.

- Stay informed of industry trends and best practices to continuously enhance marketing strategies.

Key Results Operational Efficiency:

- Reduce the average time from campaign concept to launch by 15% quarterly.

- This will measure the efficiency and effectiveness of planning and executing marketing campaigns.

Content Optimization:

- Increase the average engagement rate on blogs and newsletters by 7% quarterly without increasing marketing spend.

- This can be a measure of how effectively content resonates with the target audience and is optimized over time.

Content Operations:

- Maintain a content calendar and ensure 95% or more of the scheduled content is posted on time.

- This ensures timely and consistent communication with the audience.

- Increase the response time to customer inquiries and comments on social media platforms by 20%.

- A faster response rate can improve brand image and customer satisfaction.

Content Management System (CMS) Efficiency:

- Ensure that 98% of all created content (blogs, graphics, videos, etc) is cataloged and accessible within the company's CMS within 24 hours of creation.

- Monitor content usage and aim to increase internal access and utilization by 15% quarterly, indicating that teams are effectively leveraging available content assets.