Specialist - Digital Marketing - BFSI

ROLE:

A Digital Marketing Specialist, responsible for creatively handling various online marketing tools, like websites and blogs. S/He will work with different teams to coordinate our marketing, advertising and promotional activities to promote our business and increase engagement.

RESPONSIBILITY:

- Design digital media campaigns aligned with business goals.

- Coordinate the creation of digital content (e.g. website, blogs and press releases).

- Manage end-to-end digital projects on all platforms.

- Establish our web presence to boost brand awareness.

- Maintain a strong online company voice through social media.

- Liaise with Marketing, Sales and Product development teams to ensure brand consistency and deliver business requirements.

- Suggest and implement direct marketing methods to increase profitability.

- Monitor ROI and KPIs.

- Stay up-to-date with digital media developments.

REQUIREMENTS:

- Graduate / Post Graduate

- Strong understanding of the digital marketing platforms.

- Excellent analytical and project management skills.

- An ability to multitask and perform under tight deadlines.

- Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.