Specialist - Digital Marketing - BFS

Job Title: Digital Marketing and Digital Initiative Specialist

Location: Mumbai

Responsibilities:

- Develop and implement comprehensive digital marketing strategies to promote Client's Capital's brand, services, and thought leadership across various online channels.

- Manage all aspects of digital marketing campaigns, including planning, execution, optimization, and performance analysis.

- Create engaging content for website, blog, social media, email campaigns, and other digital platforms to attract and retain clients, investors, and stakeholders.

- Monitor and analyze key performance metrics, such as website traffic, conversion rates, social media engagement, and ROI, to measure the effectiveness of digital marketing efforts and identify areas for improvement.

- Stay updated on industry trends, digital marketing best practices, and emerging technologies to recommend innovative strategies and tactics.

- Collaborate with internal teams, including marketing, communications, and business development, to align digital initiatives with overall business goals and objectives.

- Manage relationships with external agencies, vendors, and partners to support digital marketing initiatives, such as SEO/SEM, content creation, and digital advertising.

- Lead the development and execution of digital initiatives, such as webinars, virtual events, podcasts, and online forums, to engage target audiences and drive lead generation.

- Ensure compliance with regulatory requirements and industry standards related to digital marketing activities, such as data privacy, security, and advertising guidelines.

- Provide regular reports, insights, and recommendations to senior management on digital marketing performance, trends, and opportunities.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field. Master's degree preferred.

- Proven experience in digital marketing, with a minimum of 10 years in a similar role within the financial services or investment banking industry.

- Strong understanding of digital marketing concepts, tools, and techniques, including SEO, SEM, social media marketing, email marketing, content marketing, and analytics.

- Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences and channels.

- Proficiency in using digital marketing platforms and tools, such as Google Analytics, SEO tools, social media management tools, email marketing software, and CMS platforms.

- Creative thinking and problem-solving skills, with a results-driven mindset and a passion for driving continuous improvement.

- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities effectively.

- Strong analytical and quantitative skills, with the ability to interpret data, draw insights, and make data-driven decisions.

- Knowledge of regulatory requirements and compliance standards related to digital marketing in the financial services industry is a plus.

- Relevant certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot) are desirable.