- A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns.
- Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
- Research advertising trends
- Research competitors' pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
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