Specialist - Digital Marketing

- A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns.

- Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

- Research advertising trends

- Research competitors' pricing and products

- Decide on appropriate placement of ads

- Determine what content will reach customers

- Develop projects to create content

- Publish digital marketing content online

- Implement email marketing campaigns

- Measure digital traffic

- Monitor social media and Google Analytics

- Optimize paid advertising campaigns using SEO and other tools

- Report on the growth and analytics of campaigns to stakeholders

- Scale campaigns to maximize ROI

- Monitor project status and budget

- Conduct market research to inform campaigns

- Brainstorm and implement experiments and conversion tests