- The incumbent is required to be present in the office for approximately three full days per week, or alternatively, they may choose to attend the office for half a day each day throughout the week. - The Employer is a leading dairy brand dedicated to providing fresh, high-quality dairy products directly to the doorsteps of our consumers. - Our range includes milk, butter, ghee, curd, and more, all delivered with the utmost care and efficiency. - The organisation is committed to excellence in product quality and customer service, ensuring that every delivery meets the highest standards. - Job Summary: The Performance Marketer/Digital Marketer will be responsible for planning, executing, and optimizing our online marketing campaigns across various platforms. - This role will involve running ads on search engines and social media, posting engaging content to drive lead generation and brand awareness, and utilizing messaging services like WhatsApp for marketing purposes. Key Responsibilities: Digital Advertising: - Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads, Facebook Ads, Instagram Ads, and other platforms. - Monitor and analyze campaign performance to optimize ad spend and performance. - A/B test ad creatives, copy, and landing pages to improve conversion rates. - Generate detailed reports on campaign performance and provide actionable insights. Content Marketing: - Develop and post engaging content on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc. ) to drive lead generation, brand awareness, and customer engagement. - Collaborate with the design team and external agency to produce high-quality visuals and videos. - Manage the content calendar and ensure timely posting of content. - Monitor social media trends and adapt strategies accordingly. Messaging Services Marketing: - Create and execute marketing campaigns via messaging services like WhatsApp, SMS, and email. - Monitor and analyze the effectiveness of messaging campaigns and adjust strategies as needed. SEO: - Conduct keyword research and optimize website content for search engines to improve organic search rankings. - Develop and implement SEO strategies to increase website traffic. Data Analysis and Reporting: - Utilize web analytics tools (e. , Google Analytics) to track and analyze website traffic and user behavior. Generate and present regular reports on digital marketing performance. - Use data-driven insights to inform marketing strategies and decisions. Qualifications: - 4+ years of experience with Consumer brands in digital marketing, performance marketing, or a similar role. - Proven experience with digital advertising platforms (Google Ads, Facebook Ads, etc. - Good understanding of SEO (desirable) and web analytics. - Excellent content creation and copywriting skills. - Proficient in using social media management tools (e. , Hootsuite, Buffer). - Experience with messaging platforms (WhatsApp, SMS) for marketing purposes. - Strong analytical skills and the ability to interpret data to drive decisions. - Excellent communication and collaboration skills. - Highly organized and detail-oriented.

Noida

Specialist - Digital Marketing 

Job Description for Specialist - Digital Marketing  in HRvisory in  Noida for (4-7) years of experience. Apply Now!