Specialist - Digital & Content Marketing - Education

Job Description

- To be able to lead the content creation, management and maintenance of ISB's multiple online properties and networks, including website, emailers, blog, monthly e-newsletters and any other external facing digital communications.

- Will be responsible for digital marketing efforts of various offerings of the school and brand building activities through digital marketing.

Roles & Responsibilities

- Key responsibilities include conducting through research on industry-related topics (combining online sources, interviews and studies), generating ideas for new content types and proofreading articles before publication.

- Responsible to deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

- Write clear marketing copy to promote our products/services. Create and execute communications and marketing strategies that will elevate the visibility of the institute and its work across multiple platforms.

- Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs

- Coordinate with marketing and design teams to illustrate articles

- Conduct appropriate keyword research and use SEO guidelines to increase web traffic

- Promote content on social media

- Identify customers- needs and gaps in our content and recommend new topics

- Measure impact and perform analysis to improve KPIs.

- Ensure all-around consistency (style, fonts, images and tone)

Eligibility

- Bachelors/PG - Communications / Journalism

- 8 or more years of experience creating content, personalized content preferred. Excellent writer and storyteller.

- Data analysis

- Paid social advertising

- Ability to generate SEO friendly content

- Social media marketing