Specialist - Customer Relationship Management - Snacking Business

Customer Relationship Management Specialist (CRM) - Leading snacking brand (GGN)

Immediate hiring for a leading snacking brand in the food & beverage industry.

Job Role: CRM Specialist

Job Location: Gurgaon (WFO)

Experience: 2+ Years in Salesforce/CRM Software

Job Details:

- Drive a customer-centric culture across all verticals by championing effective customer engagement and sophisticated customer experience to enable teams to develop long lasting relationships with customers

- Seamless execution of customer strategy & development in partnership with different verticals of our business to drive the full customer journey

- Confirm needs for all CRM campaigns across 3 divisions (targeting, assets, planning)

- Ensure seamless execution of CRM campaigns according to approved requirements

- Provide reports and learnings to enhance future campaigns and automation briefs

- Assist 360 customer journeys understanding via data analysis, findings, and concrete recommendations in line with the hashtag#Marketing, CRM, and hashtag#Omnichannel strategy and objectives

- Responsible for customer data analysis and evaluation

- Report on campaign performance, developing post-campaign analysis & customer insights and regularly share successes and learnings

- Work with the Internal teams on developing advanced CRM practices

- Manage email marketing calendar; targeting and orchestration of all 1-to many and 1-to-1 customer communication campaigns across all touch points ensuring that the central guidelines are met

- Support the business review process to drive the achievement of business KPIs

- Data Management :

a. Act as lead data stewards to review and validate the database accuracy and database maintenance

b. Responsible for database growth; developing data capture opportunities and growing owned customer data. Understand data flows and be the business stakeholder to improve customer data integrations

c. Build in-depth knowledge of our customer database and provide insights and recommendations to various stakeholders

Expectations:

- Post graduate from Tier 1 institution with 2+ years' experience in Data/CRM experience, preferably within the Digital/CRM agency

- Salesforce.com technology/CloverTap/WebEngage/MoEngage, especially in the Marketing Cloud module with an understanding of other clouds or any other campaign management platform is a plus.

- Communication targeting & channel orchestration

- CRM/lifecycle design

- Contribute to brand equity by supporting the implementation of campaign communications

- Articulate the propositions for campaigns through clear communication

- Understand the various methods of gathering, extracting, storing and cleansing related data as per data sourcing and preparation requirements set by data governance stakeholders

- Apply various methods of descriptive analytics and reporting to display factual data analysis results on CRM campaigns

Shortlisted candidates will be contacted for further discussion.