Specialist - Content Development

Specialist - Content Development

Job Description:

- Understand the objective of content and its pertinence to various audiences.

- Understand the nuances of writing for international markets and deliver localized content.

- Collect inputs from stakeholders and convert it into clear, attractive copy with a distinct voice.

- Repurpose existing content to suit different needs as and when required.

Have the ability to create content in all of the following types:

- Static text.

- Static graphics.

- Dynamic graphics.

- Interactive content.

- Audio content.

- Video content.

- Edit and proofread copy as needed.

- Apply SEO principles to improve the search performance of the website.

- Give inputs to the designer regarding context and intent.

- Use CMS tools to organize and deploy content pieces.

- Write and edit clear and consistent content across earned, owned, paid, and social media for a variety of digital tactics, including emails, landing pages, websites, microsites, social networks, mobile, banners, paid search, lead nurturing programs, etc.

- Assure quality of all content deliverables and use of a consistent voice and tone throughout all digital channels and assets.

- Collaborate closely with the marketing department in the development of content strategies.

- Manage daily content and content calendars for social channels.

- Appreciates and employs the nuances in international content.

Job Specifications:

- Proven content development experience of not less than 5 years.

- Experience in tools for the development of the following types of content.

- Static text.

- Static graphics.

- Dynamic graphics.

- Interactive content.

- Audio content.

- Video content.

- Content Management Systems.

- Content Performance Analytics.

- Certification in any content related aspects will be an added advantage.

- Experience in representing data or intelligence in different forms of content.

- Experience in marketing or content agencies will be an added advantage.

- A bachelor's degree with at least three to five-plus years of experience in developing content for multiple channels.

- A passion for social media and understanding of user behavior and expectations in social channels.

- Demonstrates excellent verbal, written, presentation, and interpersonal communication skills.

- Knowledge and understanding of content management and publishing procedures.

- Basic technical understanding of CMS, databases, and publishing software.

- Familiarity with SEO content strategies.

- Familiarity with marketing automation, and lead-nurturing programs and software.

- Ability to interact and maintain good working relationships within a team, including presenting findings and recommendations.

- Ability to take initiative and proactively seek opportunities, identify gaps, and recommend ongoing improvements in how content can be managed.

Measures of Success:.

- Number of content types developed.

- Number of content pieces developed.

- Content performance growth/ improvement.

- Number of messages developed and used.

Experience: 5 to 8 years.

Location: Coimbatore.