Specialist - Consumer Marketing - B2C

- Engaging in the complete cycle of B2C marketing endeavors: identification, initiation, planning, execution, and monitoring.

- Collaborating with external creative and media agencies to craft advertising content, ensuring punctual and top-tier delivery of marketing materials.

- Aiding in the formulation of a robust marketing strategy and translating it into actionable steps.

- Conducting experimental runs in India to test, validate, and refine novel marketing concepts for global utilization. Providing guidance to global headquarters and external sales & service entities beyond India for successful integration.

- Devising, overseeing, and supervising social media marketing initiatives to enhance brand recognition and foster lead generation.

- Crafting and implementing strategies for website optimization, aimed at boosting website traffic, enhancing user experiences, and driving conversions.

- Regularly assessing, dissecting, and reporting marketing performance metrics, utilizing insights to iteratively enhance marketing campaigns and tactics.

- Maintaining a current grasp of the company, its products, and its clientele to execute effective marketing endeavors.