SPAR - Senior Role - Brand Management/Marketing

Senior position for Brand Management Marketing

We want someone for Brand building for SPAR which is known for the defined attributes and promise, among the target segment.

Constantly innovate and be consistent to deliver on both brand as well as financial objectives.

Competency and Skills:

- Strong understanding of the complete marketing mix

- Highly Creative

- Ability to integrate across media

- Strong analytical skills

- Advanced communication skills

- Proficient with huge data crunching, power point presentations and various metrics

Key Responsibilities:

- Define brand positioning and implement guidelines to ensure positioning consistency

- Analyze how the SPAR brand is positioned in the market and use consumer insights to drive desired positioning

- Measure Brand Equity and build & implement action plans to move towards improvement in BEI

- Lead creative development and create stimulus to get targeted customer to take action

- Manage Budgets & Establish performance specifications, costs/ price parameters

- Measure and report on all campaigns with assessment against goals with ROI and KPI

- Monitor Market Trends and Competition to identify threats and opportunities

- Capture customer reactions to read into effectiveness of media and creative

About SPAR:

About SPAR

The worldwide SPAR organization comprises 12,314 stores in 40 countries on 4 continents and meets the needs of over 13 million consumers every day. The expansion of the organization increased dramatically in the 1990's and continues now in the new century.

There are three important factors in the continued growth of this unique organisation of independent retailers and wholesalers. Firstly, we have great pride in the achievement of being the world's largest food store chain. Secondly, in SPAR we understand that it is our people who make the difference. Finally, we are passionate about meeting the real needs of our consumers and providing high food safety and quality.

These three elements create a substantial base upon which to build the future of SPAR around the world. It is from the experience gained in over 30 countries and from the excellent people both in SPAR retailing and wholesaling that SPAR can continually meet and respond to new challenges. The SPAR Passion for Food resonates through all the work of SPAR International in terms of communication, retail development, country support and consumer interaction.

SPAR is an organisation that provides its customers value for money. SPAR is passionate about retailing and is driven by committed independent retailers who win the trust and friendship of their community. Through its commitment to outstanding service and excellence in fresh foods, SPAR meets the real needs of its customers.

SPAR Hypermarkets and supermarkets in India is the result of a license agreement between the Dubai based Landmark Group's Max Hypermarkets India Pvt. Ltd. and Amsterdam based SPAR International.

International Website: http://sparindia.org.in/