Sova Health - Growth Hacker

We are looking for a full-time employee for the role of Growth Hacker at Sova Health.

About Sova Health :

At Sova Health, we're on a mission to simplify healthy eating. We believe there's a lot of misinformation around what's healthy and what's not, so we've set out to use science to cut through the noise and create India's first precision nutrition platform.

As a team, we're deeply passionate about health and driven towards helping people prevent and manage lifestyle disease through nutrition. We've been backed by top global and Indian VCs.

https://www.sova.health/

https://www.instagram.com/sova_health/

Location- Gurgaon (remote for now)

Responsibilities (Role Overview):

First and foremost, we're looking for people who are excited about what we're doing-you don't need to know anything about health, but should be excited to learn. More than a specific set of skills, we're looking for someone that

(1) Has the talent/experience/drive/work ethic to drive your own work

(2) Understands that good employees do what you tell them to do, great employees tell you what they need to do. We're defining a new category, so you'll be able to use creativity to help us solve problems and delight our customers.

We need someone who is primarily analytical and process-oriented, with a sophisticated understanding of the tools available for instrumenting and measuring growth, A/B testing, conversion, and everything else related to revenue.

You'll have a wide range of responsibilities within marketing and growth. We've listed a few things you'll be responsible for below, but it will also be your job to determine which of these we should spend resources on and which we should not. You will ultimately be in charge of not only allocating the marketing budget, but also in determining how large the marketing budget should be.

1. Sourcing, hiring, and building your own marketing and growth team

2. Ownership of revenue

3. Affiliate marketing

4. Professional channels

5. Offline marketing

6. Webinars

7. New channel discovery

8. Podcasts

9. Press strategy

10. Cross promotion

11. Content strategy

12. Performance marketing

13. Social media strategy

This list is not exhaustive at all, and you'll have a lot of autonomy over your work. Ultimately, we're looking for someone with enough experience to tell us what we need to do to be successful - not someone that we assign to various marketing tasks. We are looking for a leader.

Why you might be excited about us:

- We're working to solve a massive global problem and help people be healthier. If you're into health/wellness, fitness, and wearables, you'll love helping build our product.

- We're small, so you'll be able to contribute efficiently and without bureaucracy. You'll quickly have responsibility over big areas of our product.

- We don't have a ton of meetings. If we can effectively solve a problem asynchronously, we do. When we do meet synchronously, you'll always have the opportunity to contribute.

- Our team has a wide range of experiences and are excited to learn from you, too.

- You'll be able to work remotely and set your own schedule. We don't micro-manage and will help you do great work.

- We'll mould your role to shape a career you're excited about. We care a ton about your satisfaction and job happiness, and will help prep you for whatever you're looking for in the future.

- We work hard and also highly value balanced work/life. We care about family and your own personal development, and don't expect for you to be always engaged with work.

Why you might not be excited about us

We're small (~20 people in the company now), so if you like more established companies, it's not (yet) the right time. You'll help build our company's culture.

Since we're an early stage startup, projects and priorities may shift.

Our customers love us, and there's a lot we can improve. It's a great place to be, but means that not everything is perfect. (Nothing too scary!