Source.One - Specialist - Marketing

Marketing Specialist

JOB OVERVIEW :

This job entails executing comprehensive marketing strategies aligned with business objectives, lead campaigns across digital channels, analyze KPIs, and manage budgets to enhance brand visibility, engagement, and ROI, ensuring strategic growth and success.

CREATE:

- Campaign concepts and marketing collateral.

- Appropriate marketing channels and tactics to engage customers.

NURTURE:

- Marketing strategies and tactics based on insights from KPIs and metrics.

MANAGE:

- Comprehensive marketing strategy aligned with business goals and objectives.

- Company's website, SEO, SEM, social media, email marketing, and online advertising campaigns.

- The establishment and tracking KPIs to measure marketing success.

- Marketing budget effectively for optimal resource allocation.

WE ARE LOOKING FOR SOMEONE WITH:

- 5-8 years of experience in handling digital marketing and managing a team.

- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/ SEM etc.) and market research methods.

- Demonstrable experience in marketing data analytics and tools.

- Solid technical skills, including MS Office, marketing software (Adobe Creative Suite CRM), and applications (Web analytics, Google AdWords, etc.)

- Knowledge of HTML, CSS, and web development tools is desired.

- Based in Pune

- Fluent Verbal and Written communication skills in English

Role: Marketing Specialist

Designation: Manager/Sr. Manager

Reports to: CEO

Location: Pune