SourceFuse - Digital Marketing Role

Primary Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure marketing campaigns

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Google Analytics : Track, trace and improve marketing insights with the help of Google Analytics

- SEO and Keywords : Identify, Implement, track and improve SEO ranking through backlink strategy, google adwords, website SEO optimization

Your Experience :

BS/MS degree in marketing or a related field

- 4+ years prior experience in online marketing in a b2b or b2b2c environment

- 2+ years of practical experience in organic and paid search and display, strong knowledge of Google Analytics and Google Keyword Planner

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- You have strong analytical skills, strategic thinking, you are data-driven, result-oriented, radically customer-centric, and persistent and reliable in execution

- You have outstanding communication, negotiation, presentation, and interpersonal skills

- Customer focus with a flair for business insights and opportunities

- Entrepreneurial attitude, fast learner and feedback orientated

- You have excellent English skills and additional languages are a plus

- Hubspot experience is required