Sourcedesk - Senior Manager - Search Engine Optimization

Senior SEO Strategy Manager.

Job Description: SEO Strategy Manager Position Overview:

- We are looking for a skilled and experienced SEO Strategy Manager to lead and implement effective SEO strategies.

- The ideal candidate should have strong expertise in off-page and technical SEO, excellent communication and analytical skills, and the ability to manage end-to-end SEO projects.

- Experience in utilizing the latest AI tools for research, analysis, and reporting is essential, along with the ability to handle client interactions effectively.

Key Responsibilities:

SEO Project Strategy and Execution:

- Collaborate with the team to develop and execute off-page SEO strategies aligned with overall SEO objectives.

- Conduct competitor backlink analysis to identify opportunities and improve link-building strategies.

- Ensure all strategies adhere to white-hat SEO practices and avoid penalties.

- Website Analysis and Performance Tracking.

- Monitor and evaluate link-building performance using SEO tools like SEMrush, Ahrefs, and Google Search Console.

- Conduct regular backlink audits to ensure the quality and relevance of acquired links.

Link Building Strategy Development:

- Design and execute comprehensive link-building strategies to improve domain authority and search engine rankings.

- Identify and build relationships with high-quality publishers, bloggers, and influencers for effective outreach.

- Research and acquire backlinks from authoritative and relevant sources to enhance off-page SEO performance.

Outreach and Relationship Management:

- Develop and manage link-building campaigns, including email outreach, guest posting, and partnership building.

- Foster and maintain strong relationships with external websites, blogs, and communities.

AI Tools and SEO Optimization:

- Utilize AI tools (e.g., ChatGPT, Jasper, SEMrush) to streamline link-building research, content creation for outreach, and performance reporting.

- Stay updated on the latest AI trends and incorporate them into link-building processes for efficiency.

Client Communication and Reporting:

- Serve as the primary point of contact for clients on link-building initiatives.

- Prepare and deliver detailed reports on link-building performance, highlighting progress, metrics, and future plans.

Team Collaboration and Leadership:

- Work with content creators and developers to ensure link-building efforts align with overall SEO and business strategies.

- Train and guide team members on link-building techniques and tools.

Skills and Qualifications:

- Communication Skills: Excellent verbal and written communication skills for effective outreach and client interaction.

- SEO Tools Proficiency: Hands-on experience with tools like SEMrush, Ahrefs, Moz, BuzzStream, and Google Search Console.

- AI Tools Knowledge: Familiarity with AI tools such as ChatGPT and Jasper to support link-building processes and reporting.

- Analytical Skills: Ability to analyze backlink profiles and assess the quality and impact of links.

- Client Management: Experience in managing client expectations, presenting strategies, and providing actionable insights.

- Technical Knowledge: Understanding of off-page SEO best practices and search engine algorithms.

- Organizational Skills: Ability to manage multiple link-building campaigns and ensure timely delivery of results.

Preferred Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- 4+ years of experience in SEO and digital marketing.

- Certifications in SEO or digital marketing are a plus.

What We Offer:

- Competitive salary and performance-based incentives.

- A collaborative and supportive work environment.

- Access to the latest tools and technologies for SEO.

- Opportunities for professional growth and skill development.