Soulfull - Manager - Digital Marketing

There are people who think, there are some people who only execute, at SOULFULL & Kottaram Agro Foods we think fast and execute faster and appreciate that we need to be nimble and fast paced. The last few years has seen the rise of the SOULFULL Brand but this is just the start of a great journey that we are loving.

If you are a self-starter, passionate, a bundle of energy, the want to succeed, the zest to create, a go-getter and a team player who believes in smart thinking and brilliant execution

- Kottaram Agro Foods & SOULFULL is for you. Lets bring on the Ragi Revolution.

You will be leading Digital Marketing Team at SOULFULL. As we propel to the next level of growth, there is a need to propagate the brand story to the consumers in an accelerated & strategic manner. You would be working with the CMO to deliver these Brands Tasks.

The role expects you to :

1.Digital Marketing

- Driving the Brand strategy for various Digital Platforms,

- Optimise and run site and campaigns

- Drive imagery and sales

- Website management

- SEO and SEM

- Building marketing funnel

- Customer communication (chat, calls management)

- Identify trends 

2. Experience Designing

- Insights for building experience

- Run surveys, test, iterate and improve

- Researching the pain points

- Implementing insights

3.Support, Report and Liaison

- Working closely with content and digital asset developer

4.Key Skills :

- Understanding of technology

- Understanding of digital concepts like SEO, web analytics, digital content platforms and AI

- Data analytics skills

- Visualization and creative skills

5)Media Planning

- Understanding of media buying

- Able to allocate budgets for campaigns across various platforms

- To evaluate and track the spends done by the agency

Skills/Qualifications:

- 4 years + experience in FMCG managing the digital marketing of the brand

- Self Motivated and passionate for results

- Ability to manage a team

- Should be planned and process driven