Soulflower - Head - Content Marketing & Social Media - D2C Segment

Head - Content Marketing & Social Media D2C FMCG brand YOUNG MILLENNIALS Exp: 3 to 5yrs WIPRO Partnered Brand

About Soulflower:

As a D2C Business we have grown for the past 2 decades, understanding the Indian consumer & offering them solutions.

Seeing Confidence and Promise in Soulflower and our Customer loyalty, one of Indian's Iconic Business House Wipro Consumer Care-Ventures have joined hands with us to make it an aspirational Global Brand.

We are in a HYPER GROWTH BUSINESS CYCLE and are inviting TOP TALENT with Growth Mindset to be part of our journey in creating history in the world of skin and haircare.

Soulflower is headquartered in Mumbai, Soulflower is a Farm2Face Brand, specialising in high efficacy, preservative free, cruelty free, aromatherapy, natural (ECO-CERT & ESG certified) face, skin and hair care products.

This Vintage brand continues to serve over 1 Mn customers and growing.

Website: www.soulflower.biz

Leading Brand in Skin Glow & Hair Growth on Amazon, Big Basket, Flipkart, Nykaa, currently available across India, USA, Singapore, UAE, Japan & UK. Retail Presence across India in Shoppers Stop, Lifestyle and Pharmacy Chains like Wellness Forever, Noble Chemist, Pharmeasy, Netmeds, 1mg etc. International Pharmacy chains like Docib (Lulu Group)

One of the few Authentic Growth brands having elaborate omnipresence across formats.

About the Role:

We are currently hiring a YOUNG MILLENNIAL Content Marketing & Social Media Head with a successful track record to create, plan and execute content and social media strategies.

Primary Responsibilities:

- Responsible for overseeing Content Marketing and Social Media strategy

- Ideating, executing, and managing social media campaigns to build online engagement and increase brand awareness

- Planning and execution of all communications and media actions on all online and social media channels

- Create and optimize marketing campaigns and strategies for multiple international markets simultaneously

- Work with the marketing, creative teams to create high quality, engaging, relevant, and timely content

- Supervise all aspects of social media interaction between customers and the brand while working closely with the Customer Experience team

- Manage the social media calendar and ensure the content is published within deadlines

- Ensure brand consistency in personality in copy through tone and voice

- Deploy social listening tools to monitor positive/ negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation

- Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.

- Provide regular performance reports to supervisors

- Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback

- Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends

- Keep up to date to the latest social media trends, moment marketing, and emerging social media platforms in the industry

- Build and grow Soulflower's online community

Your Impact

You will help in building a brand that stands for efficacy and transparency and changes how the products are currently sold in India & Globally.

Talents You Bring To The Team:

- You embody our Farm2Face, high efficiency, natural organic values.

- Your ability to manage a team to achieve challenging targets and standards.

- You possess keen creative & analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.

- You are completely fluent in direct response metrics.

- You possess strong entrepreneurial skills, is a self-learner and is willing to wear multiple hats

- You are meticulous and detail-oriented and have excellent organizational skills

- You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues.

Knowledge and Experience:

- MBA/B.Tech/Mass Media (preferably from top Engineering (IIM / IIT), Mass Media school or Tier 1 B School)

- Minimum of 3+ years of experience in a similar capacity with a proven track record

- A clear understanding of branding, social media and digital marketing

- Excellent reading, writing, and verbal proficiency in the English language

- Proficient in MS Excel, Word, & PowerPoint

Competencies:

- Prior working experience as a Social Media Manager

- Proven ability to develop brand and digital marketing strategies and communicate recommendations to executives.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Excellent relationship management skills

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up to date with latest trends in Skin Care and Hair Growth segment and marketing best practices.

- Degree in marketing or a related field.

Skills & Requirements:

- You have prior experience in a similar role as well as experience building effective multi-channel marketing and brand strategies for digital and social media channels

- You have expertise in ad and social media campaigning

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations

- You are a highly goal-oriented individual and have excellent communication skills

- You are extremely detail oriented and organized

- You are open-minded, curious, and a strong problem solver

About the Company:

https://www.linkedin.com/company/soulflower-co-ltd https://www.facebook.com/besoulflowerindia https://www.instagram.com/soulflowerindia/