Sony Pictures Networks - National Head - Brand Solutions

Organization - Sony Pictures Networks India (SPN)

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN's content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels - SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks- film production arm and Sony Pictures Networks Distribution Pvt. Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network has been awarded the elite title of - Aon Best Employers India- in the 2017 edition in recognition of SPN's unique workplace culture and exceptional people practices. It has consistently ranked for the past four years amongst India's top ten companies on Health and Wellness by SHRM and is also on the 2017 Working Mother & AVTAR 100 Best Companies for Women in India.

Sony Pictures Networks India is in its 22nd year of operations in India.

Role Overview :

Describe very briefly the primary purpose of the role /position to exist.

Example: The incumbent will be responsible for - Deploy the marketing/ brand strategy for the channel in conjunction with the Marketing Head- for function name>, SPNI in India (and/or) Internationally.

Provide strategic and creative direction to the programming and OAP team. Build a culture of innovation and collaboration to deliver quality content.

Position Details

Position title : National Head Brand Solutions

Designation : National Head

Function : Digital Sales

Sub-function : Sales

Supervisor position : Head - Ad sales & Monetization

Supervisor name : Rajiv Singh

Location : Mumbai/ Delhi

POSITION SPECIFICATION

Education : MBA

Overall Experience: 10-13 years

Essential expertise: Has worked in media with in at least 4 years in Brand Solutions

Desirable experience: 10yeras plus

Other job requirements: From TV or Digital media

Key Responsibilities

Example:

- Creating and selling various brand solutions properties and delivery 30cr revenue no. for the year of 19-20.

- Should be able to understand clients brief and convert them into sales pitch.

- Able to get the production house/ content team to execute the AFP or shows

- Managing the marketing team and the sales team across the country to delivery the revenue targets

- Coordinating with Sales, ops and content team to delivery best in a class product as per client brief.

- Able to come with at least four IP's across the year.

- Good Agency contact.

- Has worked in more than one region.

Critical Competencies for Success

Behavioral:

Example :

- Strategic thinker balanced with a grasp of details and also have the creative bend of mind to think 360-degree solutions.

- Ability to see the big picture, visualize the future and develop relevant functional strategies which value add to our business.

- Ability to prioritize and cope with competing demands. Must possess a sense of urgency and excellent execution and project management skills.

- Passion for results and excellence.

- Must be able to get the job done by working collaboratively with others.

- Inquisitive and analytical mind; out-of-the-box thinking; bring a creative perspective to business problems applying functional expertise, business understanding and common sense.

Technical:

- Should have basic knowledge of P&L and also vendor management.

- Good presentation skills & must be well versed with technology and processes.

- Should understand basic digital terminology.

Other Personal Characteristics :

- The successful candidate must be bright, quick, and a team player who also possesses independence of thought and opinion to provide candor and honesty to support and influence key business decisions. Must have the authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect. Personal traits which will make one an ideal candidate for the position are:

- Straightforward, professional

- Excellent communicator

- High energy, with an ability to motivate

- A do-it-yourself orientation, consistent with the company's - roll-up-the-sleeves- culture

- Positive outlook with an ability to deal with ambiguity

- Is a balanced individual capable of developing creative solutions while anticipating and mitigating risks

- Has business acumen and is a strategic thinker