Sony Pictures Networks - Manager/Senior Manager - Programmatic Ad Sales

Organization - Sony Pictures Networks India (SPN)

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN's content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels - SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks- film production arm and Sony Pictures Networks Distribution Pvt. Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network has been awarded the elite title of - Aon Best Employers India- in the 2017 edition in recognition of SPN's unique workplace culture and exceptional people practices. It has consistently ranked for the past four years amongst India's top ten companies on Health and Wellness by SHRM and is also on the 2017 Working Mother & AVTAR 100 Best Companies for Women in India.

Sony Pictures Networks India is in its 22nd year of operations in India.

Role Overview

Manager - Programmatic ad sales

Provide strategic and direction for indirect ad sales business with ad sales operation.

POSITION ATTRIBUTES

Position title : Manager - Programmatic ad sales

Designation : Sr. Manager

Function : Digital Sales

Sub-function : Sales

Supervisor position : Head - Operations & Programmatic ad sales

Supervisor name : Rajendra Pawar

Location : Mumbai

POSITION SPECIFICATION

Education: MBA or equivalent

Overall Experience: 7- 8 years

Essential expertise: Worked on a programmatic platform, ad exchange, and ad operation

Desirable experience : MBA or Engineering background

Other job requirements : From Digital Industry

Key Responsibilities -

- Develop a strategic plan to achieve revenue goals and delivery 23 cr revenue no. for the year of 19-20.

- Manage relationships with clients, SSPs and relevant sources to help maximize revenue opportunity with all existing programmatic partners.

- Primary contact for technical issues w.r.t programmatic. Help manage internal and external communications to troubleshoot and resolve all unforeseen issues

- Follow key programmatic trends, new ad technologies and best practices

- Assist the Brand Solutions team in Sales and provide adequate support to account management, ad operations, ad product and ad system team. Vendor management for the inventory

Critical Competencies for Success

Behavioral:

- Strategic thinker balanced with a grasp of details and also have the creative bend of mind to think 360 degree solutions.

- Ability to see the big picture, visualize the future and develop relevant functional strategies which value add to our business.

- Ability to prioritize and cope with competing demands. Must possess a sense of urgency and excellent execution and project management skills.

- Passion for results and excellence.

- Must be able to get the job done by working collaboratively with others.

- Inquisitive and analytical mind; out-of-the-box thinking; bring a creative perspective to business problems applying functional expertise, business understanding and common sense.

Technical:

- Should have DSP/SSP/Ad Network experience, strong understanding of the digital ad ecosystem (DSPs, trade desks, agencies, SSPs, buy-types, etc)

- Good presentation skills & must be well versed with technology and processes.

- Experience on Google DFP, DBM, Appnexus and MediaMath.etc.

- Knowledge in campaign setup and campaign optimization techniques

Other Personal Characteristics :

The successful candidate must be bright, quick, and a team player who also possesses independence of thought and opinion to provide candor and honesty to support and influence key business decisions. Must have an authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect. Personal traits which will make one an ideal candidate for the position are:

- Straightforward, professional

- Excellent communicator

- High energy, with an ability to motivate

- Positive outlook with an ability to deal with ambiguity

- Is a balanced individual capable of developing creative solutions while anticipating and mitigating risks

- Has business acumen and is a strategic thinker

- Is an independent thinker and assertive. Can voice his/her opinion against top management and other stakeholders in a professional manner.