Sony Pictures Networks - Manager - Public Relations & Corporate Communication

Organization - Sony Pictures Networks India (SPN)

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN's content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels - SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks- film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the - Aon Best Employers India- Award in the 2017 edition in recognition of SPN's unique workplace culture and exceptional people practices, consistently ranking amongst India's Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India's Great Mid-Size Workplaces by the Great Place To Work- Institute for the 2017 edition.

Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.

Role Overview :

SPN seeks a web-savvy Social Media and digital expert who will be responsible for driving the growth, development, execution, and measurement of multi-platform social strategies for the global brand alongwith managing the organization's digital corporate assets. The person will be the company's social community lead, driving brand awareness and engagement, staying abreast of new and emerging platforms, digital culture, and technologies. The goal is to increase our sophistication in earned media marketing techniques, to understand their impact, and to increase consumer engagement and loyalty. In addition, earned strategies should be aligned with current thinking on how to supplement with thoughtful paid strategies. Moreover, the overall intent of the role is to develop the corporate reputation aligned to the brand philosophy of Go-Beyond.

Position Details :

POSITION ATTRIBUTES :

Position title Manager - PR and Corporate Communications

Function - PR and Corporate Communications

Reporting to Head - PR and Corporate Communications

POSITION SPECIFICATION :

Education : Graduate/Postgraduate, MBA/Masters preferred

Overall experience : 7-9 years

Essential experience :

- Between 4-6 years digital marketing experience;

- Minimum of 3 years focused purely on social media

- Should have worked in a corporate

Desirable experience :

- Experience in a management role leading to the creation and implementation of digital/social media campaigns.

- Should have supported organization's in building the corporate brand.

Other job requirements :

- Experience acting as a social media thought leader influencing senior executive and gaining buy-in within a matrix organization.

Job Summary

- Develop and implement creative and highly measurable social media programs and campaigns, with user engagement and experience in mind that aligns with SPN's communications strategy.

- Manage brand positioning across all social media channels globally: YouTube, Facebook, Twitter, Instagram, Snapchat etc.

- Monitor and analyze performance of each campaign to measure impact oversee the editorial calendar and lead content creation for the network globally.

- Grow fans and followers by driving paid and organic social programs Develop & maintain relationships with media influencers, platform partners, and key bloggers.

- Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program.

- Work closely with internal teams to ensure messaging is consistent with the overall brand.

- Work with international teams to create and develop social media presences globally. Grow and maintain the digital corporate assets.

Key Deliverables

- Work closely with the communications team and manage agency partner, editorial calendar and content development including copy, graphics, and video production in collaboration with the content and design teams.

- Demonstrate ability to work at the strategic level (generating bold and innovative ideas) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing data and solving problems).

- Track, report and analyze effectiveness of campaigns and investment against objectives and key performance indicators.

- Lives and breathes the SPN culture - sports, films, music, entertainment etc.

- Experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences

- Able to demonstrate how social campaigns deliver impact to broader business objectives

- A passion for all social media channels

- Ability to manage several projects simultaneously and remain calm under pressure.

- Experience in working across different business verticals a plus

Critical Competencies for Success :

Technical:

- Proven experience managing paid social budgets in an efficient manner on major platforms

- Ability to interpret data using established analytic/reporting tools to create actionable marketing and PR programs

- Knowledge of CMS for intra & internet is a plus

Behavioral:

- Self-driven and highly motivated

- Strong communication and articulation skills

- Execution excellence

- Good interpersonal skills and Team Player

- Proactivity and values timelines

Key Personal Attributes

- The successful candidate must be bright, quick, articulate and a team player who also possesses independence of thought and opinion to provide candor and honesty to support and influence key business decisions.

- Ability to establish quality relationships, a strong communication link and credibility with the business through the highest levels of professionalism, ethics and mutual respect. Must have a demonstrated track record of building functional credibility with business teams.

- Data and metrics-driven individual with a passion for results and excellence.

- Ability to prioritize and cope with competing demands. Must possess a sense of urgency and excellent execution and project management skills.

- Must be able to successfully navigate ambiguity.

- Must be able to get the job done by working collaboratively with others.

- Inquisitive and analytical mind; capacity for out-of-the-box thinking; bring a creative perspective to business problems applying functional expertise, business understanding and common sense.