Sony Pictures Networks - Assistant Manager - Marketing - Sports

Assistant Manager - Marketing, Sports

We have seeking candidates for an AM Marketing - Sports role located in Mumbai where we require candidates with 4-8 years of branding, marketing as well as digital marketing exposure across industries

Candidates should have a strong passion as well as knowledge of CRICKET and a high creative acumen.

Location: Mumbai (WFO)

JOB DESCRIPTION

1. Creating Effective Launch and Sustenance Communication

- Understand the sport brand proposition and matching the same with consumer insight

- Develop plans and translate the same into creative briefs.

- Defining the media mix for the show (print, outdoor, social, digital)

- Optimal utilization of media vehicles as per budget.

- Brief agencies on the insight and evaluate the agency ideas

- Link all the ideas and seek approvals on the best solution

- Creating effective launch and sustenance communication for the property/show

- Deployment of new and evolving modes of marketing

2. Social Media Engagement

- Ensuring consistent social media engagement with consumers

- Building characters through social media platforms by ensuring their constant presence

- Growing the brand and characters via this platform.

3. Manage vendor relations

- Identify marketing agencies based on their strengths and the events requirements

- Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)

- Evaluate performance of vendors during campaigns and provide feedback as required

4. Managing team performance

- Track team performance at an overall and individual level and provide support/guidance wherever required to ensure achievement of yearly plans. Manage effective resource allocation, enhance the capability quotient of team members and drive higher team engagement through appropriate HR intervention