Sony Pictures Networks - Assistant Manager - Marketing

Position - Assistant Manager - Marketing - Channel PIX

Organization - Sony Pictures Networks India Pvt. Ltd.

Grade - Assistant Manager - M2

Date - 15th February, 2016

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN - the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN's Motion Pictures division, formerly MSM Motion Pictures.

Sony Pictures Networks India is in its 21st year in India.

Role Overview:

- Reporting to the Marketing Head for Channel PIX, the primary role would be to support and participate in the execution of the marketing/brand strategy for the channel.

Key Responsibilities :

- Responsible for supporting the development of new initiatives on Brand for consumer engagement

- Coordination with internal stakeholders and external creative agencies and partners - Creative, Media, Outdoor and BTL agencies

- Responsible for supporting the digital media and PR initiatives for the channel

- Responsible for consumer engagement activities execution for the channel

Qualifications/ Requirements:

- At least 4-6 years of experience in brand management and marketing.

- Experience with BTL activities and understanding of digital media

- Brand management/ product marketing experience would be preferred

- Strong implementation skills, should be organized and process driven

- Strong written and verbal communication skills

- Proactive and should have good relationship building skills.

- Marketing experience from a Media environment is preferable.

- Affinity for English Movies and English content as a viewer.