Sony Pictures Networks - Assistant Manager/Manager - Ad Sales - Digital Business - North

Organization - Sony Pictures Networks India (SPN)

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN's content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels - SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks- film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the - Aon Best Employers India- Award in the 2017 edition in recognition of SPN's unique workplace culture and exceptional people practices, consistently ranking amongst India's Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India's Great Mid-Size Workplaces by the Great Place To Work- Institute for the 2017 edition.

Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.

Role Overview :

Reporting to the AVP

- Sales, the primary role of the incumbent would be partial top-line and bottom-line responsibility of Digital Business for the West India region.

- The incumbent should have a sharp understanding of market dynamics, digital and inventories, the ability to forge strong partnerships with clients to create value for them. In this role, one needs to go out and beyond to accomplish revenue targets and make a solid impact in digital advertising sales.

Position Details:

- Position Attributes

- Position title: Assistant Manager/Manager Ad Sales, Digital Designation Manager

- Sales

- Function Digital Sub-function Sales

- Digital

- Reporting to AVP

- Sales Location Gurgaon

- Grade M1 Position ID

Position Interlinkage:

- Within the organization Outside the organization

- Digital Marketing and Analytics

- Channel Ad Sales Teams - Media Agencies

- Google Analytics team

- Clients

Position Specification:

 Education : Graduation/Post Graduation

Overall experience : 5-9 years

 Essential experience : Digital advertising sales background. TV Sales experience can be considered.

- Desirable experience : 

- Other job requirements Must be well versed with client strategies and advertising agencies from West

Key Responsibilities :

- Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.

- Strategize towards securing a steady base by means of acquiring long-term commitments

- Developing preferred partnership with top digital advertisers through fact-finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals

- In-depth account management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches

- Build, manage and scale a revenue pipeline with advertisers, online ad networks/agencies and maintain a threshold of Ad Sales revenue on a monthly basis.

- Generate revenue by selling online advertising inventory and meet monthly targets along with maintaining a high CPM rate.

- The candidate will be responsible to maintain a minimum threshold of advertising revenue throughout the year, struck deals to have a regular revenue stream during low seasons.

- Effective sales planning based on the time of the year to make sure that the inventory is fully utilized thus maximizing the ROI.

- Apart from new business, the role includes account development to have a long-term business association with clients.

- Finding out who controls the advertising budget among the target segment organizations and contact them well in advance for new business.

- Formulate and implement innovative Advertising packages that maximize the revenue opportunities with brands and agencies to rapidly expand the business.

- Drive results in a fast-paced, resource-conscious environment with a creative style and a strong vision.

- The incumbent would be responsible for selling ad inventory and maximize revenue potential by forging long-term revenue deals.

- Maintaining a good sales pipeline for the quarter, highlighting roadblocks early on, so that alternates can be Reviewed, will be a critical part of the role.

- Critical Competencies for Success

Behavioral :

- Ability to leverages relationships, build a strong network and have effective negotiations.

Technical :

- Strong knowledge of the digital ecosystem.

- Should be both a category & a brand builder with as strong ability to drive and achieve sales targets.

- High on ideation while creating brand solutions for the clients in-sink with their communication strategies.

- Must possess a strong understanding of the market

Other Personal Characteristics :

- Should be well networked and connected.

- A proven record of achieving business and individual goals

- Concise yet inspiring communicator.

- Understanding of data and analytics

- Excellent communication skills and interpersonal skills

- Highly Motivated

- A strong executor who is proactive and anticipates evolving business needs