Solytics Partners - Analyst - Marketing

Marketing Analyst

Job Description:

Solytics is seeking Digital Marketing analyst with strong expertise and rich experience in tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance.

Key Responsibilities:

- Candidates should be able to work on different aspects of digital marketing such as - Google and LinkedIn Ads, LinkedIn marketing, SEO optimization, YouTube marketing, etc

- Should have prior experience in event planning and execution for industry events in terms of creating project plan, coordinating with the organizers, coordinating with internal stakeholders, etc

- Strong expertise in content creation for website and social media updates

- Strong design skills to create infographics, posters, brochures, icons etc (Figma, Canva, Photoshop, etc)

- Should know how to manage and update the official website through the CMS

- Hands-on experience in SEO optimization, website ranking, traffic rating, regionalized keywords, company data acquisitions etc.

- Helping the product and training departments in providing marketing support tasks

- Run email campaigns and track the performance, fine-tune and promote for better response.

- Explore publishing and partnership opportunities, discuss with various vendors and event coordinators to promote the products.

Key Skills:

- Must be very social, energetic and have exceptional verbal and written communication skills

- Strong knowledge in SEO, SEM, Media Marketing, Blog posting, Email marketing etc.

- Good Presentation skills (Independent in preparing and presenting presentation)

- Graduation with Marketing with Digital Marketing Certifications preferred.

- Prior experience in social media campaign or digital marketing is added value.

- Formulate strategies to build lasting digital connection with customers

- Monitor company presence on social media

- Launch advertisements to increase brand awareness