Solulab - Manager - Digital Marketing - GenAI & Web3 Domain

Responsibilities:

Market Strategy & Positioning:

Conduct in-depth market research to understand target audiences and competitive landscape for GenAI and Web3 technologies.

Develop and implement a comprehensive marketing strategy that aligns with our business objectives and growth goals.

Establish and maintain a strong brand identity for the company within the GenAI and Web3 ecosystem.

Content Marketing & Thought Leadership:

Create engaging and informative content (e. , blog posts, white papers, case studies) to educate potential customers about GenAI and Web3 solutions.

Manage and nurture our social media presence to build brand awareness and community engagement.

Develop thought leadership initiatives to position our company as an expert in the GenAI and Web3 domains.

Campaign Management & Measurement:

Develop and execute targeted marketing campaigns across various channels (online, offline) to drive user acquisition and brand engagement.

Track and analyze campaign performance metrics to measure success and optimize strategies for maximum impact.

Stay up-to-date on the latest marketing trends and tools within the GenAI and Web3 space.

Collaboration & Communication:

Collaborate effectively with cross-functional teams (e. , sales, product) to ensure consistent brand messaging and marketing alignment.

Possess excellent communication skills to articulate complex technical concepts in a clear and concise manner for various audiences.

Effectively communicate marketing strategies and campaign results to stakeholders across the organization.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).

Minimum 3+ years of experience in marketing, with a proven track record of success in developing and executing successful campaigns.

Strong understanding of Generative AI (GenAI) and Web3 technologies, their potential applications, and target audiences.

Excellent content creation skills with the ability to craft engaging and informative marketing materials.

Proficiency in content marketing tools, social media platforms, and marketing analytics software.

Strong communication and interpersonal skills to collaborate effectively with internal teams and external partners.

Analytical mindset with the ability to measure marketing performance and identify areas for improvement