SolarSquare Energy - Manager - Performance Marketing

Performance Marketing Manager

What You'll Do:

In typical startup fashion, you'll be wearing many different hats and learning a lot along the way. Here are some things that we'd want you to help lead and execute:

- Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)

- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing

- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads

- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives

- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)

Expertise in Meta (Facebook and Instagram) advertising, including:

- Facebook Ads Manager

- Instagram Ads

- Audience Insights and Custom Audiences

- Retargeting and Lookalike Audiences

- Dynamic Ads

- Video Ads

- Strong understanding of all Google Ads formats, including:

- Search Ads

- Display Ads

- Video Ads (YouTube)

- Shopping Ads

- App Campaigns

- Experience with conversion tracking, pixel setup, and event tracking

Reviewing end-to-end PPC strategy and execution on Google and Meta:

- Strategizing, creating, and managing campaigns across various digital channels

- Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI

- Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes

- Driving improvements in ROI and cost per acquisition (CPA) across all channels

- Extensive experience in running tests & experiments, bidding strategies and attribution tools

Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads:

- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness

Budget planning and implementation schedules to achieve revenue goals:

- Manage budget allocations, bid strategies, and optimize for ROI

- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner

Data collection and analysis:

- Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns

- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)

- Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales and field sales team

- Measure and improve website traffic and web conversion

- Monitor competitor activity and keep an eye out for trends

A little bit of everything:

- Design and develop different messaging strategies for key stakeholders

- Identify and evaluate new digital technologies and web analytics tools

- Work closely with the wider marketing team to optimize audience and communication strategies

- Collaborate with the content and design teams to create compelling ad creatives and landing page