Software Solutions & Services Marketing

Marketing Manager

ValueMomentum, Inc. (www.valuemomentum.com) is a global Software Solutions and Services firm providing full life cycle software services to client organizations in USA, India and other emerging markets across the globe.

With a special focus on Insurance organizations and a few niche segments in the Financial Service Industry, ValueMomentum has been established as a solution provider of repute in delivering solutions that improve the effectiveness and efficiencies of business processes.

ValueMomentum has worked with over 30 Property & Casualty and Life Insurance companies providing services such as Customer Self-Service Portals, Billing, Automated Underwriting, Quoting, Rating and Policy Admin Implementation solutions, while providing lifecycle IT services such as Application Development, Systems Integration, Quality Assurance and Data integration.

In addition to the patronage of its Insurance Clients, ValueMomentum has earned the prestigious “Voice of the Market” recognition from Insurance Networking News and Financial Insights, based on sampling of 497 Insurance Users.

Role: Marketing Manager

Location: Hyderabad

Job Description:-

- Help develop Go-to-Market (GTM) plan and fully own the execution of the GTM plan for the portfolio

- Define value proposition for the industry offering in line with the top of the mind business issues

- Create targeted awareness for the Industry offering

- Work with practice leads, corporate marketing, industry sales, to maximize market awareness, and market leadership

- Lead and develop product marketing initiatives including content creation for outbound marketing campaigns, Website content, product videos, webinars, customer case studies, Media management, PR coordination, speaking opportunities to promote offerings & competencies, advertising management, partner/customer events coordination, conference participation-promotion & merchandising and more

- Launch multi-channel campaigns to create demand in the target market

- Drive thought leadership initiative

- Arrange training for sales to help them understand the differentiation and value proposition of the BFS offerings, Internal communications to foster high awareness of offering among client services, vertical and practice teams

- Enable sales with sales playbooks, presentations, training, demos, etc.

- Support influencer outreach, analyst briefings

- Suggest improvements for the competitiveness of BFS offerings to adapt to the changing business landscape

- Corporate Marketing: Media management, Internal communications, Brand management, Advertising Management

Desired Candidate Profile:-

- Should have prior experience in maintaining

- Track record of introducing or marketing BFS services or software, supported by customer-facing deliverables such as websites, videos, webinars, blogs, datasheets, etc. Ability to provide excellent draft content

- Strong analytical skills and passion for analyzing competitors, and market dynamics

- Proactive with self-discipline for setting priorities, driving decisions, and getting closure on outstanding issues

- Metrics-oriented

Skills Required:-

Functional: Banking & financial Services domain knowledge

Contact:-
Jahangir Baba
ValueMomentum Software Services Pvt. Ltd.
Phone: 040-66509304
Fax : 040-66509342
Email: jahangir.baba@valuemomentum.biz
Website: www.valuemomentum.com