Sodexo - Senior Manager - Marketing

KEY ACCOUNTABILITIES :

- Drive initiatives & programs to engage with the end consumer through various marketing avenues, to ensure higher opt-ins and activation of the product offerings of Sodexo BRS India.

- Deliver on the objectives laid out basis the consumer marketing strategy

- Build brand preference and create a consumer value proposition for Sodexo's meal benefit services in India

- Research on consumer behavior & pattern of spending

- Drive Influencer marketing initiatives

- Drive strong brand cognizance through content aligned for diverse consumer groups

- Curate partnerships with aligned channel partners & offerings to the consumers to aid revenue growth..

- Grow the adoption rate of Sodexo's meal benefit services

- Analyze needs of clients and design communication programs

- Work with the sales & affiliate teams to drive business growth

- Competition and market Analysis

- Create long-term affinity for the brand by way of consumer loyalty

- Manage the consumer mobile app (Sodexo-Zeta)

DESIRED PROFILE :

- At least 4+ years- experience in Marketing, which includes brand management preferably

- Experience in the B2B service industry in a marketing role would be an added advantage

- Ability to conceptualize solutions for the different segment needs that exist in the market

- Excellent analytical skills

- Good interpersonal skills and should be able to work with cross functional teams

- Strong understanding of Digital Marketing

- Excellent communication and presentation skills

- Proficient in MS office and dealing with communication agencies

- Proficient in Digital & social media