Sodexo - Manager - Product Marketing

Key Responsibilities:

- To design and manage the product roadmap. Drive cross-functional projects to develop product features

- To manage specific client level requirements on the product front

- To create and execute brand communication campaigns, build & strengthen the brand's equity over a period of time and drive awareness & purchase intent for the brand.

- To develop marketing campaigns to deliver on business objectives and work collaboratively with diversified teams to create & manage integrated marketing strategies.

- To understand the needs of the Customer and design innovative plans to meet those expectations of cli-ents and consumers.

- Develop & run specific digital campaigns for clients, merchants and consumers

- Generate client leads and feed them into the CRM funnel

- Work with the sales & affiliate teams to drive business growth

- Competition and market Analysis

- Anchor key long-term initiatives for Sodexo in India

Desired Candidate Profile:

- MBA in Marketing from a good business school

- The person should have a working experience at least 2-4 years in marketing which includes brand and product management.

- An experience in a service B2B industry is a plus

- The person should be able to conceptualise solutions for the different segment needs that exist in the mar-ket

- The person should be dynamic, analytic and able to work in autonomy

- The person should have good interpersonal skills and ability to work with cross functional teams

- Excellent communication & presentation skills.

- Strong understanding of Digital Marketing is preferable.