Manager - Consumer Marketing
Key responsibilities :
- Deliver on the objectives laid out basis the consumer marketing strategy
- Research on consumer behavior & pattern of spending
- Drive Influencer marketing initiatives
- Drive strong brand cognizance through content aligned for diverse consumer groups
- Curate partnerships with aligned channel partners & offerings to the consumers to aid revenue/ engagement growth
Required skills :- MBA in Marketing from a good business school
- The person should have at least 3 - 5 years' experience in Marketing, which includes brand management
- Experience in the B2B service industry in a marketing role would be an added advantage
- The person should be able to conceptualise solutions for the different segment needs that exist in the mar-ket
- Excellent analytical skills ( Power BI skills will be an add on)
- The person should have good interpersonal skills and should be able to work with cross functional teams
- He/ she should have strong understanding of Digital Marketing
- Excellent communication and presentation skills
- Proficient in MS office and dealing with communication agencies
- Proficient in Digital & social media