SocialPilot - Senior Role - Conversion Rate Optimization

Senior Conversion Rate Optimization

- SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.

- The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.

What You will Do:

- Organize and visualize website data to analyze, identify, and address friction points on a prospect's path to conversion.

- Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.

- Design and implement various A/B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.

- Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.

- Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.

- Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders. Recommend improvements, refine and iterate tests based on this data.

- Create a thorough, replicable, scalable framework for continuous experimentation and improvement.

- Align stakeholders on root issues and opportunities based on data-backed evidence.

- Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.

- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.

What are you like:

- At least 5-6 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.

- Experience in running and analyzing A/B, split, and multivariate tests end-to-end.

- Strong understanding of conversion copywriting, user experience and web design principles.

- Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.

- Ability to work with cross-functional technical teams on website tracking and troubleshooting. A good understanding of Google Tag Manager is preferred.

- Experience working in a fast-paced, dynamic work environment.

- Excellent oral/written communication and collaboration skills.

About SocialPilot:

SocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

We're a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.

SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

Our impact so far:

- Helped 12,000+ marketing agencies and SMBs across the globe

- 5 billion+ social media posts published

- One of the fastest-growing SaaS companies in India as listed by Inc 42

- Ranked as a "Leader" consistently by G2, Capterra, SoftwareSuggest, and TrustRadius

- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category

- Named as the Top 10 Bootstrapped Startups in India

- Consistently ranked as a "Great Product" consistently by G2, Capterra, and TrustRadius

- Officially a Great Place to WorkTM - Certified startup

- Rated by YOUR STORY as the Number 1 social media scheduling tool

What we believe in:

- Customer Obsession: We put customers first while making decisions and planning future goals

- Ownership: We believe in taking ownership of areas that we're working on. We own up to our - successes and failures. Moving the needle matters more than just busywork

- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.

- Nimbleness: We respond rapidly to changing circumstances and customer needs

- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

Why join SocialPilot?

Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization

No micromanagement: Own up your work and be accountable without the need for close supervision.

Great team: Work with a great team with diverse backgrounds from world-class organizations

Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.