SocialPilot Technologies - Digital Marketing Specialist

About the job:

- SocialPilot is looking for a Digital Marketing Specialist to join our team.

- You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic.

- You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing strategy.

- This is a full-time role based in Ahmedabad, India.

What you will do?

- Perform keyword research and analysis to identify opportunities for content optimization and ranking improvements.

- Optimize on-page SEO elements such as meta tags, titles, and descriptions for web pages related to our SaaS product.

- Collaborate with content creators to ensure that all website and blog content is SEO-friendly and aligned with target keywords.

- Conduct technical SEO audits of our website to identify areas for improvement and recommend solutions.

- Work on link-building initiatives, focusing on quality backlinks and outreach strategies to increase domain authority.

- Monitor and report on the performance of SEO efforts using tools like Google Analytics, Google Search Console, and other SEO platforms.

- Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure our strategies remain effective.

- Contribute to our overall digital marketing efforts, working closely with the broader marketing team to align SEO with other digital initiatives.

What are you like?

- Any relevant certifications (e., Google Analytics, SEO courses) are a plus.

- 3+ years of experience in digital marketing or SEO (internships or coursework welcome).

- Excellent written and verbal communication skills in English.

- Self-motivated and proactive with a data-oriented approach