SocialPilot Technologies - Digital Marketing Analyst

About the job:

SocialPilot is looking for a Digital Marketing Analyst to join our team.

You will build meaningful SaaS products in the MarTech space that the customers love.

You will be part of a highly collaborative group of creative problem solvers passionate about innovation.

In this role, you will collaborate with cross-functional product teams, including UX and UI designers, product managers, engineers, customer success managers, and marketing managers.

This role is full-time, in Ahmedabad India.

What you will do:

- Track, and analyze the performance of various digital marketing campaigns across multiple channels

- Identify conversion trends, opportunities for optimization, and data-driven recommendations.

- Monitor website traffic, user behavior, leads, and conversion rates using tools like Google Analytics

- Create and Maintain records of experiments performed, hypotheses, test variations, results, and key takeaways.

- Prepare comprehensive reports and dashboards that communicate campaign results, ROI, and actionable recommendations to stakeholders, utilizing relevant metrics and KPIs

- Have an understanding of the SAAS industry and B2B Digital Marketing

What are you like:

- Minimum of 3 year of experience in digital marketing

- Must be Data Driven and meticulous attention to detail

- Must be Proficient in data analysis tools, particularly Excel and GSheets.

- Brownie points if you know SQL, GA4, GTM, Looker Studio, or related tools.

- Excellent written and verbal communication skills in English.

- Self-motivated and proactive with a data-oriented approach