Social Media & PR Lead - IT

Key Responsibilities:

Brand Management and Strategy

- Develop Brand Strategy, Tone, Voice, and Marketing Plans to support marketing and business objectives

- Strong functional marketing expertise across Social Media Marketing, Brand Communication, Brand Building, Consumer Insights and Content Writing

- Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges

- Undertake regular progress reviews with key stakeholders

- Ensure effective partnership with external agencies, vendors and partners PR and Communications

- Responsible for all communication - both creative and media selection - across all channels. Online creative, social media and also PR.

- Manage press and public relations; Identify trends, monitor current events and influencers, to anticipate opportunities to engage in and/or lead the conversation in all key areas

- Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests

- Manage a monthly cadence for newsletters - both for prospects as well as customers

Social Media

- Ensure effective implementation of Social Media calendar to support brand building efforts, educate prospective buyers about traceability, engage existing customers, and build a strong following across all our channels

- Work with creative, content and digital teams to create relevant content for building engagement/communication and to continuously innovate how we use our existing channels

- Manage marketing spends on social media and brand initiatives with measurable ROI

Skills Required:

- 4+ Years' experience working in a relevant field with preferably 2+ years in SaaS

- Excellent command of the English language is a must, with exceptional email writing skills to pitch to publications and influencers

- Should have a knack for crisp sentence composition, grammar, and syntax.

- Adept with basic design tools such as Canva, knowledge of Adobe Suite would be a plus

- Knowledge of social media management, social listening and analytics tools such as Buffer, Hootsuite etc. mandatory

- Must have prior knowledge of how social content functions on LinkedIn, Twitter, Instagram, YouTube, Quora, etc., and how to optimize this content to generate the best results - from brand awareness to lead generation

- Must be a self-starter, with an ability to generate value independently and in a team.