Social Media Marketing Role - Healthcare eCommerce Firm

Role Overview:

The primary responsibility of this role is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of social media marketing roadmap.

Responsibilities:

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Set up and optimize company pages within each platform to increase the visibility of the company's social content

- Moderate all user-generated content in line with the moderation policy for each community

- Create editorial calendars and syndication schedules

- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions

Skills and Qualifications:

- Proven working experience in social media marketing with consumer internet companies or agencies

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Adequate knowledge of web design, web development, CRO and SEO

- Knowledge of online marketing and a good understanding of major marketing channels

Salary offered: 8-12LPA