Social Media Marketing Role - Digital Platform - Lifestyle & Fashion Apparel Industry

A social media manager's job is to oversee a company's interactions with the public on social media.

They are responsible for:

- Creating and implementing content strategies

- Social media managers design and deliver creative strategies for different social media channels and audiences.

- Analyzing engagement data

- They collect and analyze engagement data to identify trends in customer interactions.

- Planning digital campaigns

- They use the data they've collected to plan digital campaigns that build brand loyalty.

- Managing social media channels

- They handle the day-to-day activities on social media channels like Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr, and YouTube.

- Maintaining online relations with customers

- They organize and develop customer-relations programs.

- Providing market forecasts and reports

- They direct market research collection, analysis, and interpretation of market data.

Social media manager should have :

- Graduate / Post Graduation in Mass Media / Digital Marketing

- An eye for design and the ability to consider the aesthetic of images and copy

- Knowledge of digital and traditional marketing fundamentals

- A deep understanding of various social media platforms

- Strong interpersonal skills to build relationships

- Creativity, adaptability, and critical thinking

Candidates from South Zone only preferred