Social Media Marketing Manager/Platform Success Manager - Paid Marketing

What You'll Do

- Identify, comprehend and clearly articulate clients' requirements to generate an end-to-end advertising solution.

- Analyse and elevate client's consumption of contract, adoption of the product and generation of upsell or cross-sell.

- Assist team in building social media advertising campaigns on Facebook, Instagram, Snapchat, Twitter, LinkedIn & YouTube for world's leading brands mapped to their business needs.

- Analyse clients' performance and prescribe methodologies for optimal budget management, faster growth, higher conversions and greater ads reach.

- Collaborate with our technology partners to build expertise on the social media management software.

- Provide an effective reporting mechanism for highlighting prime metrics and key performance indicators.

- Identify opportunities for increased efficiency for clients and provide subject matter expertise on best fit across message, media & channel.

- Work with clients to improve the paid service itself and its alignment with client's core business.

- Track team members' productivity and identify opportunities in processes for increasing efficiency.

- Capturing development areas for product improvement and closed looping with product managers and engineering for necessary corrective actions.

- Actively make sure that you are knowledgeable on all Sprinklr software products.

- Actively make sure you are knowledgeable on native channel's ad products package.

Required Skills & Qualification:

B.tech / MBA (Full time)

- 2+ years of overall working experience with 4-6 years of experience in digital marketing, campaign execution experience in social platforms and social account management at a brand or agency

- Advanced excel skills with efficiency in using v-lookups, pivots, charts, data interpretation and handling high volumes of data sets

- Excellent written and verbal communication skills

- Industry specific knowledge across different verticals or lines of business

- Analytical mind-set with attention to detail and excellent problem solving skills

- Ability to think independently and learn as a member of a team

- Intrinsically motivated to tackle unique client use cases, passion to solve business challenges and commitment to client delight

- Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Instagram, LinkedIn)

- Direct experience in working with or for social media management software is preferred

- Social media ads certifications, like Facebook Blueprint, Google AdWords', etc are a must

- 4-year college/university degree.