Social Media Marketing Manager - EdTech Startup

- This is a great chance the steer the social media strategy of a leading global Edtech startup that is redefining upskilling and executive education!!

- Our client is one of India's leading ed-tech company that offers high quality, impactful and industry relevant learning programs to working professionals through convenient technology-enabled blended and online modes, enabling them to develop new competencies and achieve career growth without disrupting their career. Apart from providing India's #1 rated analytics course popular executive MBA programs and specialized courses such as the Financial Risk Analytics program.

- The team comprises of passionate individuals having an excellent blend of entrepreneurial and industry experience. Its founding team has been part of multiple successful startups in the US and India. The team members are alumni of leading institutions like Stanford, Berkeley, MIT, Kellog, IIT Mumbai, Duke, MDI, IIM Ahmedabad and IIM Shillong and have previously worked in companies such as Tiger Global, Flipkart, Snapdeal, Boston Consulting Group, Zipdial, SAP, and Stratify.

- The company has seen a 100 times growth in the number of registered learners in three years, and 20 times revenue growth from the first to third year. The team has grown from five to 55 and now has offices in Bengaluru and Gurgaon. Their programs are offered in Gurgaon, Chennai, Bangalore, Pune, Hyderabad and Mumbai.

As Social Media Marketing Manager, we are looking for an energetic leader driving innovation, growth, new customer acquisition and revenue generation.You need to have an entrepreneurial mindset and an urgency to take our social media presence to the next level - especially engagement and differentiated presence.

Your primary job responsibility will include:

- Providing day-to-day supervision and execution of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.

- Exploring emerging social media platforms and/or first-mover opportunities with existing platforms

- Creating weekly social media program status reports detailing key insights, popular content topics, community quotes

(verbatims) and monitoring results

- Creating compelling brand stories that help in lead generation

- Market, customer, and competitive analysis - Being the expert on the customer, the industry trends, and the ed-tech players in the market

- New Program Release - Assisting with the product roadmap, plan and lead go-to-market activities and helping to

create strategies for expansion

- Measuring and interpreting the success of all social media strategies by defining KPIs, implementing systems to measure success by platform and optimizing campaign/ budgets to maximize ROI

- Offering key insights for improving programs to enhance results

- Building and maintaining strong working relationships with cross-functional teams like sales, product, operation and identifying scope for branding and communication

- Contributing to the strategy and development of seasonal events and programs (in collaboration with brand teams)

- Evaluating emerging platforms, tools, trends, alpha/ beta opportunities, etc.

- Managing a team of competent marketing professionals and taking ownership of overall marketing deliverables

Candidate Profile:

- Demonstrable work experience of 6 - 8 years preferably in consumer marketing space

- MBA preferable

- Strong, multi-channel experience impacting positive growth and engagement in organic social is a great add on

- Excellent organizational, analytical and influencing skills

- Strong interpersonal and verbal/ written communication skills

- Impeccable attention to detail