Key Responsibilities
Service Delivery
- Manage the overall delivery operations provided by the offshore digital services team
- Passionate about marketing technologies with an in-depth knowledge of web content management platforms and digital analytics tools
- Expert implementation knowledge of web, SEO/SEM, email, social media, display advertising, Ad Words, digital analytics, content partnerships, review sites and retargeting
- Develop strong working relationship with key client stakeholders across the globe and proactively address their needs
- Act as a single point of contact & escalation point within customer organization for troubleshooting and resolving all issues arising from delivery-related account activities
- Have a strong focus on customer value and improvement of overall customer experience
- Have a transformation-led delivery approach with a view to bring in process optimization & automation (wherever possible)
Capability Development
- Audit the existing capabilities within the team
- Recommend and implement plan to set up new capabilities that add value to clients
- Suggest ways to expand the footprint of the digital services team
- Be updated with new technologies and upcoming trends in the digital domain and provide inputs on how these could be leveraged
People Management
- Lead the team of digital and social media specialists
- Manage team virtually across locations
- Communicate task and expectations clearly
- Provide constructive, meaningful and timely feedback to team members
- Drive best practices sharing sessions amongst the teams to augment delivery
- Drive upskilling programs for the team to stay relevant in the competitive domain
Skills Desired:
- MBA in marketing and certified in digital marketing (preferred)
- 11 - 15 years of proven experience of managing multiple, complex and large engagements in digital marketing operations domain
- At least 8 years experience in digital and social media marketing
- Understanding of B2B Sales processes
- Good experience across program management; strategic planning; customer interaction management; and business development skills
- Has worked in a global environment with a sound application of cultural sensitivity
- Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills
- Has been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited direction
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