Online Reputation Manager (orm) Job Description:
- Online reputation manager monitor social media platforms to identify negative content that is posted about their clients.
- They use a combination of public relations and technical skills to eliminate this content from Tweets, Facebook, YouTube, Instagram and Linked posts, etc. that presents a positive image of their client.
- Online reputation management (ORM) is about monitoring and improving how your business is viewed online.
- It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google, Facebook or Twitter search.
- The utmost role and responsibility of a reputation manager is to track and monitor brand specific conversations and mentions on social media.
- Manage During A Crisis.
- Online reputation manager should be active with his responses, analyze the threat to the company, and highlight the same to concern stakeholders for prompt resolutions.
- The internet is a difficult place to survive the competition.
- Any person wanting to damage a company's reputation will find very few obstacles in their way.
- ORM is required to minimize the damage in case of any future crisis.
Expectations From ORM:
- Social Listening.
- Social CRM.
- Social Analytics.
- Good response drafting skills on social platforms.
- Have a basic understanding of search engines, social media platforms, forums, Google reviews, App store and Play store reviews, etc.
- These are considered to be the most important and basic skills of an ORM.
- Be well prepared for taking immediate action when the company's reputation is at risk.
Educational & Professional Requirements:
- Any degree will do.
- Working knowledge/familiarity with social listening tools.
- Outstanding command over written English.
- Experience/ Knowledge in Stock Market Industry would be a mandate.=
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