Social Media Manager - India

Discipline - Marketing

Subsector - Online Marketing / Web Strategy

Location - Mumbai

About our Client - Our Client is the fastest growing airline globally. in recognition of their performance, they have been awarded various awards for multiple years. With a growing presence in India, currently they are looking for individuals to help manage and drive both strategic and day-to-day aspects of their social media for the passenger business on a global level. For the same, they are looking to hire a Social Media Manager - India, based in Mumbai

Job Description - Establish and drive the creation of a localized social media presence for airlines in India

- Support in managing the airline's appointed social media agency in India

- Strategically manage, plan and execute the India social media/online editorial calendar to deliver against objectives and KPIs for owned and earned channels and India's commercial business targets

- Work with commercial, marketing, sales and corporate communications leads in India to coordinate and develop innovative social media and online campaigns and recommendations that support local business goals

- Create and apply relevant testing and optimization strategies such as A/B/n testing to ensure that content is highly optimized for each channel and audience in India

- Analyze, test and improve social referral strategy to deliver on engagement and conversion goals for the airline website's India site edition

- Stay up to date with local social platforms to ensure the social media strategy and execution is current in employing platform offerings and tech innovations

- Produce reports that analyse campaign performance, sentiment, and trends in order to improve the social media strategy and provide insight to the commercial organization

- Drive the execution of a blogger outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the airline in the Indian Market

- Act as the advocate of adoption of social media within the country, influencing overall site and business strategies

- Develop analytics reports and collate data , presenting analysis of campaigns and trends for relevant stakeholders

The Successful Candidate - Successful Applicant must be able to demonstrate a sound knowledge of Social Media and/or Online Marketing gained over a period of not less than 5 years with specific experience in leading projects to successful deployment. Applicant must have advanced knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Pinterest, etc.) and how they can be deployed in different scenarios. Knowledge of blogging system relevant to the airline as well as google analytics and Omniture is mandatory.

What's on Offer - In addition to an exciting compensation, you will have the opportunity to work with one of the largest and fastest growing airlines globally.

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