Social Media Manager - HealthTech

We are looking for a candidate who, is open to either relocating or currently based in Chennai as this is a work-from-office role.

Key responsibilities include developing and implementing comprehensive social media strategies , designing and managing engaging content that highlights their positive impact, and analysing social media performance to refine strategies and improve campaign effectiveness.

Responsibilities:

- Understand our vision and craft social media presence accordingly

- Manage social media budgets, ensuring that resources are allocated effectively to maximise impact.

- Create, implement and deliver our social media strategy that has real impact on potential and current customers. Identify and build an influencer marketing strategy

- Design, curate, and manage engaging content for multiple social media platforms, including but not limited to Facebook, Instagram, Twitter and LinkedIn as well as video and podcasts are desired.

- Create a dashboard to track all key metrics and target vs achieved results. Analyse and monitor social media performance, using insights to refine strategies and improve campaign effectiveness.

- Regularly report on campaign performance, successes, and areas for improvement, using data-driven insights to inform future strategies.

- Manage the calendar and content for social media, coordinate with content and design teams. Deliver on KPIs that drive business value

- Build strong connections with potential customers through evocative content

- Manage all comments and interactions across platforms

- Collaborate with our creative and content teams to develop eye-catching visuals, captivating copy, and share-worthy content that resonates with target audiences.

- Stay up-to-date with the latest social media trends, tools, and best practices, ensuring our partners maintain a strong presence across all platforms.

- Work closely with leadership team to understand their unique needs and tailor campaigns accordingly. Moreover, also to take forward the vision, mission and metrics outlined

- Hire the right people as executives to implement the strategy

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- 5-8 years of relevant experience in social media management, preferably with Health-tech organisation/tech startups

- Proven track record of creativity and executing successful social media campaigns that drive engagement and positive social outcomes.

- In-depth knowledge of major social media platforms, algorithms, and best practices, with a focus on social impact storytelling.

- Understanding of SEO Principles

- Exceptional written and verbal communication skills, with the ability to effectively convey social impact narratives.

- Ability to analyse and interpret social media performance data to inform strategies and measure social impact.

Good to have:

- Google Analytics certification

- Coding literacy