Social Media Manager - FMCG/Health & Wellness

Responsibilities:

- Make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.

- Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkedin, etc) advertisements/campaigns

- Develop a total understanding of online target audience and mindset modes. Targeting the consumer by geography, pin code,

age, gender, online behaviour etc.

- Evaluate the campaign performance reporting and analysis like CTR, Conversion rate etc

- Evaluating customer research/ market condition& customer data

- Identify leaders & influencers (Internal & External) & engage them in brand activities

- Liaise with Marketing and Sales team to ensure brand consistency

- Manage the digital marketing calendar/ posts to grow the social media presence and increase overall brand awareness and consideration on the brand which leads to traffic to ecommerce Platforms.

- Deliver relevant campaign insights to drive development of new initiatives and optimization of existing strategies.