Social Media Lead/Manager

Responsibilities

As a Social Media Manager, you'll need to:

- Plan & execute campaign for Brand & Product Marketing

- Scale instagram & youtube channel to market content of all D2C products & brand USPs

- PR related activities & posts on LinkedIn & twitter to market culture & impact has created amongst Indian Mothers

- Perform user research on current benchmark trends and audience preferences for brand & products

- Design and implement social media strategy to grow revenue from instagram & youtube pages

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, customer reviews about their experience with Brand)

- Monitor SEO and web traffic metrics

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner, monitor customer reviews & convert user queries into orders

- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Monitor, track, analyse and report on emerging social media trends using tools such as Google Analytics and Facebook insights that will be submitted to the management and executive teams

- Analyse competitor activity