Social Media Evangelist - Internet/Online

Social Media Evangelist

- The job of Social Media Evangelist is to think like the company's brand ambassador driving reach out to prospects, nurturing relationship with existing customers, responding to queries raised by customers and prospects, and building brand awareness through social media channel.

Manage social media marketing campaigns and day-to-day activities including :

- Develop relevant content topics to reach the company's target customers.

- Create, curate, and manage all published content (images, video and written).

- Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.

- Conduct online advocacy and open a stream for cross-promotions.

- Develop and expand community and/or influencer outreach efforts.

- Oversee design (ie - Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

- Design, create and manage promotions and Social ad campaigns.

- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

- Analyze key metrics and tweak strategy as needed.

- Compile reports for management showing results (ROI).

- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

- Monitor trends in social media tools, applications, channels, design and strategy.

- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Experience and Education Required :

- Bachelor's degree. A degree in Journalism or MBA in marketing a plus.

- 3 - 4 years of experience in social media marketing, content marketing or communications

- Experience with creating compelling messages for different target demographics

- Familiarity with principles of marketing and web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.)